從2002開始
每年過年NIKE就會出一款跟過年有關的鞋款
今年過年就會出玩一輪
十二生肖就出齊了
2002 一”馬”當先，Nike 首度將中國生肖元素融入鞋款之中，
為經典球鞋打造嶄新形象、開啟生肖球鞋風潮。
2013 ”蛇”我其誰，十二生肖首輪全員到齊啦！
2013年2月1日 星期五
【NIKE 十二生肖來報到】
從2002開始
每年過年NIKE就會出一款跟過年有關的鞋款
今年過年就會出玩一輪
十二生肖就出齊了
2002 一”馬”當先，Nike 首度將中國生肖元素融入鞋款之中，
為經典球鞋打造嶄新形象、開啟生肖球鞋風潮。
2013 ”蛇”我其誰，十二生肖首輪全員到齊啦！
sneaker
波鞋基本名詞
Kick
名词。指的就是球鞋，一般也用作动词：Kicks或Kickz。
Sneaker
1.名词。球鞋，香港人称作波鞋……其实不一定要用来踢球或打球。
2.名词。球鞋玩家，就是那种热衷收藏波鞋、每天花一定时间了解波鞋信息、每个月花大量金钱收入新鞋、对波鞋历史了如指掌、一讲起波鞋头头是道的人。
High / Medium / Low
形容词作名词用法。指的是鞋帮的高度：高帮/中帮/低帮，缩写为Hi / Me / Lo。
Original / Retro
形容词。缩写为OG / RE。这是两个相对的概念，前者便是我们所说的元年款，是真正的原版，也是收藏家的梦寐以求。后者是将从前的鞋款重新发布的复刻版。乔丹7代是为了纪念乔丹参加奥运会梦之队(他在里面的号码是9号)而设计的，复刻版和元年版上的“9”字，摆动方向不一样。
SB
名词。Skate Boarding的简称，带有SB字样的其实不是“波”鞋，而是被中国玩家简称为“板”鞋的滑板鞋。真正玩滑板的人都不会选择好看而不实用的nike SB，但是设计多样的SB系列的确让很多人对波鞋产生了兴趣并加入Sneaker的行列。
Customize
动词。指的是通过DIY或者定制的方式获得个性化(通常是配色)波鞋。假如你还没有到Methamphibian这样的波鞋艺术家的份上，还是先试试nike推出的“nike iD”吧，整个DIY配色的过程可以先在nikeid.nike.com上面完成，不过要真正完成定制还得是北美居民才行。
2013年1月24日 星期四
the Year of the Snake Collection
Nike NSW Design Director Marc Dolce Discusses Design, Storytelling, and the Year of the Snake Collection
About Marc Dolce, Brooklyn, inspirations & transforming classic shoes into modern silhouettes…
Could you tell us a little bit about yourself? Who you are, what you do and where you’re from?
I’m the Design Director of Nike Sportswear (NSW). I focus on basketball and NFL. I have a really great job because I get to curate the Vault, look at what’s happening from the past, and figure out how we want to re-engineer models. I have a great team; we get to go through our archives and take pictures, and look at shoes and start putting together an innovation calendar. I work on four big franchises: Heritage models, Air Force 1, Retro models, and stuff like the Foamposites and a lot of the signature stuff like the Pennys and Pippen and Barkley. Now we’re also starting to work with some of the newer guys like LeBron and Kobe. I also did some apparel for the last year and a half but now I’m back to working strictly on footwear.
I’m the Design Director of Nike Sportswear (NSW). I focus on basketball and NFL. I have a really great job because I get to curate the Vault, look at what’s happening from the past, and figure out how we want to re-engineer models. I have a great team; we get to go through our archives and take pictures, and look at shoes and start putting together an innovation calendar. I work on four big franchises: Heritage models, Air Force 1, Retro models, and stuff like the Foamposites and a lot of the signature stuff like the Pennys and Pippen and Barkley. Now we’re also starting to work with some of the newer guys like LeBron and Kobe. I also did some apparel for the last year and a half but now I’m back to working strictly on footwear.
Being born and raised in Brooklyn, do you find that your old neighborhood inspires you or shapes your design?
Absolutely. For me going back, there’s an electricity in the air. You can walk down the street and you can see the history; it brings back memories. Now I feel like New York City is a great mixture of streetwear, fashion, and sportswear and you don’t really see that in any other city. I really like the mixture and diversity of where I’m from.
Absolutely. For me going back, there’s an electricity in the air. You can walk down the street and you can see the history; it brings back memories. Now I feel like New York City is a great mixture of streetwear, fashion, and sportswear and you don’t really see that in any other city. I really like the mixture and diversity of where I’m from.
“AS I GET TO LOOK BACK AT THE ARCHIVE, I THINK ITS IMPORTANT WE DO IT IN THE RIGHT WAY. SOMETIMES, FOR US AT NIKE INNOVATION, IT’S NOT ALWAYS ABOUT BEING NEW BUT MAKING SHOES BETTER.”
You’ve done a lot of work recently transforming classic shoes into modern silhouettes, i.e. the Lunar Force 1 and the Zoom Rookie LWP. Is it challenging working on models with such heritage?
I enjoy it because growing up those were a lot of the models that I wore. So I definitely have an affinity for the products. As I get to look back at the archive, I think it’s important we do it in the right way. Sometimes, for us at Nike Innovation, it’s not always about being new but making shoes better. So a lot of times when I work with my team, it’s important that we talk about that. How can we make the shoes more comfortable? The Air Force 1 is a good example. With the latest CNY Air Force 1, a lot of people may not even realize you can pull the whole insole out – it’s got thicker foam and it’s about making the shoe feel better from the inside out. Sometimes we’re looking at re-engineering or recreating something, so like the Zoom Rookie was taking one of Penny’s shoes, and he was always known for Foamposite, which was before his signature and doing something special with that. Or the Penny V’s, which is continuing the Penny life cycle, he probably has the longest gap between signature shoes over 10 years probably, and blending the past and present.
I enjoy it because growing up those were a lot of the models that I wore. So I definitely have an affinity for the products. As I get to look back at the archive, I think it’s important we do it in the right way. Sometimes, for us at Nike Innovation, it’s not always about being new but making shoes better. So a lot of times when I work with my team, it’s important that we talk about that. How can we make the shoes more comfortable? The Air Force 1 is a good example. With the latest CNY Air Force 1, a lot of people may not even realize you can pull the whole insole out – it’s got thicker foam and it’s about making the shoe feel better from the inside out. Sometimes we’re looking at re-engineering or recreating something, so like the Zoom Rookie was taking one of Penny’s shoes, and he was always known for Foamposite, which was before his signature and doing something special with that. Or the Penny V’s, which is continuing the Penny life cycle, he probably has the longest gap between signature shoes over 10 years probably, and blending the past and present.
Creativity when working on special projects, the importance of the Chinese consumer & inspiration from the Chinese market…
What kind of creativity does working on special projects afford you? For example, working on the CNY edition of the AF1 this year.
I love working on special projects because they’re elevated at a high level. When I work with my team, it’s really important that we do things that are meaningful. Easily, we could have just taken an image or the skyline of Shanghai or Beijing and make that the shoe. But for me and the team, it’s about diving into the cultural insights; when I look at China, I love coming here because they’ve innovated over the last 1,000 years in terms of materials and they way they dress and body armor and I love coming here and looking through the history. Being able to go through the local markets and seeing how shoes are made is what gets me excited. One of the details we brought over is the Pekinese stitch; it’s the thread we used on the Swoosh for the AF1 and it’s something that’s classic and traditionally Chinese.
I love working on special projects because they’re elevated at a high level. When I work with my team, it’s really important that we do things that are meaningful. Easily, we could have just taken an image or the skyline of Shanghai or Beijing and make that the shoe. But for me and the team, it’s about diving into the cultural insights; when I look at China, I love coming here because they’ve innovated over the last 1,000 years in terms of materials and they way they dress and body armor and I love coming here and looking through the history. Being able to go through the local markets and seeing how shoes are made is what gets me excited. One of the details we brought over is the Pekinese stitch; it’s the thread we used on the Swoosh for the AF1 and it’s something that’s classic and traditionally Chinese.
How important is the Chinese consumer when thinking up new colorways and designs?
I think we at Nike are constantly thinking global and from a design organization. We definitely look at what’s happening here and we know that this is a huge opportunity and market for us not only to create products and problem solve for the consumer, but also ways that can touch back on the culture.
I think we at Nike are constantly thinking global and from a design organization. We definitely look at what’s happening here and we know that this is a huge opportunity and market for us not only to create products and problem solve for the consumer, but also ways that can touch back on the culture.
Having said that, could we see the Chinese market being one that other look to for inspiration?
Absolutely, I mean you’re seeing that in economics, you’re seeing it in society, you’re seeing it everywhere.
Absolutely, I mean you’re seeing that in economics, you’re seeing it in society, you’re seeing it everywhere.
Performance shoe vs. lifestyle shoe, balancing performance and style & NSW products for pure performance…
Is there a difference working on a performance shoe versus a lifestyle shoe? For example, are you afforded more liberties when working on a lifestyle shoe versus a shoe meant to perform during sports?
I think with NSW we have the ability to think a little different; we can be irreverent. We’re not grounded by the rules that maybe the performance group is. I have a great relationship with the performance team, working with Leo (Chang), we meet once a week and talk about how to grow the performance business and the lifestyle business. Ultimately, were doing the same thing – we’re both serving the needs of athletes, whether it’s on or off the court. When we meet with LeBron, we meet with him together, Kobe and Durant too. Really what we do is talk to the athlete, find out what they need, problem solve for them, and we try to find innovative ways of bringing their collection to market.
I think with NSW we have the ability to think a little different; we can be irreverent. We’re not grounded by the rules that maybe the performance group is. I have a great relationship with the performance team, working with Leo (Chang), we meet once a week and talk about how to grow the performance business and the lifestyle business. Ultimately, were doing the same thing – we’re both serving the needs of athletes, whether it’s on or off the court. When we meet with LeBron, we meet with him together, Kobe and Durant too. Really what we do is talk to the athlete, find out what they need, problem solve for them, and we try to find innovative ways of bringing their collection to market.
When designing for NSW, how do you balance performance and style? Do you look at current Nike innovations and try to incorporate them into sportswear products?
Our goal is to create lifestyle solutions and that’s why we are separated from performance. What we’re trying to do is have that separation; We’re really trying to build products for off the court.
Our goal is to create lifestyle solutions and that’s why we are separated from performance. What we’re trying to do is have that separation; We’re really trying to build products for off the court.
Would you consider any NSW products suitable for pure performance?
The shoes that we create aren’t necessarily for on-court use; we’re just referencing the past and having a bit of fun with it. Having said that, I look to the classic quote of Bill Bowerman said, “If you have a body, you’re an athlete” and I think everything that Nike puts out should be functional to some degree.
The shoes that we create aren’t necessarily for on-court use; we’re just referencing the past and having a bit of fun with it. Having said that, I look to the classic quote of Bill Bowerman said, “If you have a body, you’re an athlete” and I think everything that Nike puts out should be functional to some degree.
Footwear vs. apparel, story behind shoes, Air Force 1 “Year of the Snakes” & favorite shoe models…
What about footwear vs. apparel? What do you see as key differences?
Apparel is one of the most interesting things to do. The timelines and how long it takes to get things to market; I thought footwear was a longtime because we’re on a 16-month timeline. With apparel, just to get different yarn dyes and everything, you can get back a shoe (in the time it takes). For us, the ability to storytell on apparel is great; when you see the Destroyer jacket for Kobe, we worked with a Chinese calligrapher and we were able to envision an entire story. With a shoe you only have so many inches but with apparel you can do so much more. I think the ability to have great depth of narrative and storytelling is really what I think apparel is about.
Apparel is one of the most interesting things to do. The timelines and how long it takes to get things to market; I thought footwear was a longtime because we’re on a 16-month timeline. With apparel, just to get different yarn dyes and everything, you can get back a shoe (in the time it takes). For us, the ability to storytell on apparel is great; when you see the Destroyer jacket for Kobe, we worked with a Chinese calligrapher and we were able to envision an entire story. With a shoe you only have so many inches but with apparel you can do so much more. I think the ability to have great depth of narrative and storytelling is really what I think apparel is about.
“FOR ME, IF THERE IS NOT STORY THERE IS NO SHOE. I REALLY WORK HARD WITH THE DESIGN TEAM, AND I THINK THEY DO AN AMAZING JOB. WE START AT A VERY SHARP POINT AT THE BEGINNING OF THE SEASON WITH AN ATHLETE, AND THEN WE LOOK AT CULTURAL MOMENTS–MUSIC, SPORTS, EVERYTHING—AND WE BRING IT ALL TOGETHER AND THE PRODUCT RESONATES.”
Nike does a great job of telling stories with its colorways, how important is having a story behind a shoe? Does it guide the design or does the story come after the shoe?
I think designers in general at Nike we get inspired by everything around us. That’s why we do a lot of market travel, we’re out visiting with people and everybody takes something in. For me, if there is no story there is no shoe. I really work hard with the design team, and I think they do an amazing job. We start at a very sharp point at the beginning of the season with an athlete, and then we look at cultural moments–music, sports, everything—and we bring it all together and the product resonates. A lot of times, even if we don’t mention what it is, a lot of people pick it up right away.
I think designers in general at Nike we get inspired by everything around us. That’s why we do a lot of market travel, we’re out visiting with people and everybody takes something in. For me, if there is no story there is no shoe. I really work hard with the design team, and I think they do an amazing job. We start at a very sharp point at the beginning of the season with an athlete, and then we look at cultural moments–music, sports, everything—and we bring it all together and the product resonates. A lot of times, even if we don’t mention what it is, a lot of people pick it up right away.
To me designing with an insight is the best way; without an insight, you kind of feel lost.
How did you approach the latest pack of Air Force 1 “Year of the Snakes”?
What we did is we met with this famous calligrapher based out of Portland, Oregon. We told him that, coming up with the Year of the Snake, how important it was for Kobe and his alter ego the Black Mamba. We almost named it the Year of the Black Mamba because it’s that strong. The Black Mamba is more than just a nickname, it’s an attitude; it’s the way he plays, it’s his mental toughness, it’s what gave him so many championships. So we really used that as our start point.
What we did is we met with this famous calligrapher based out of Portland, Oregon. We told him that, coming up with the Year of the Snake, how important it was for Kobe and his alter ego the Black Mamba. We almost named it the Year of the Black Mamba because it’s that strong. The Black Mamba is more than just a nickname, it’s an attitude; it’s the way he plays, it’s his mental toughness, it’s what gave him so many championships. So we really used that as our start point.
From an Air Force 1 perspective, what we really wanted to do was really bring the idea of the snake to life. One of the elements that we did was the black midsole – it hearkens back to the “Mistakes” from 1982. For me it gives the shoe great stance and structure. One of the details is the Pekinese stitch. It creates this beautifully ornate detailing and it’s something we haven’t used before. What the Chinese calligrapher did is he created this shield with the snake around it and then little markings of 2013 and using the snake print. Originally the shoe was going to be done in white but when we did it in red that was the way to go. The outsole and the purple accents are a nice way of tying back to royalty and Beijing. Another thing that is really important is the comfort and also the leather-wrapped midsole. The whole is really about craftsmanship.
The Air Force 1 High I actually call the “What the Snake?” The whole concept was to utilize all the different snakes – anaconda, cobra, etc. It was just a bit of fun, being a little bit more playful. When we first told the product team that we were going to do this, they were like “you guys are crazy, what are you guys thinking?” but ultimately, all the materials work together and I think they really complement each other.
What are some of your favorite shoe models?
My favorite shoes are the Jordan V, VII, and the XI. From the Nike side, I like the Air Max 95, the Foamposites, the Penny I. I would say those are probably my top five, I probably named six but those are my top five.
My favorite shoes are the Jordan V, VII, and the XI. From the Nike side, I like the Air Max 95, the Foamposites, the Penny I. I would say those are probably my top five, I probably named six but those are my top five.
Any recent shoes that you really enjoy?
People may hate that I say this but I thought the LeBron X was a great shoe. I really liked the tooling, the outsole, and the tuned bag. I think the color and graphics team are doing a really great job. I’m a big fan.
People may hate that I say this but I thought the LeBron X was a great shoe. I really liked the tooling, the outsole, and the tuned bag. I think the color and graphics team are doing a really great job. I’m a big fan.
What makes a shoe great & what’s in store for NSW in 2013…
What, in your mind, are some of your defining criteria for what makes a shoe great?
What makes a great shoe is one that changes the industry; ones that other companies follow in the footsteps of. I think the Jordan XI was the first mesh basketball shoe and it used patent leather and Nike with the Foamposites. Sometimes it can be a shoe like the (LeBron X) Cork, shoes that juxtapose fashion and sport.
What makes a great shoe is one that changes the industry; ones that other companies follow in the footsteps of. I think the Jordan XI was the first mesh basketball shoe and it used patent leather and Nike with the Foamposites. Sometimes it can be a shoe like the (LeBron X) Cork, shoes that juxtapose fashion and sport.
What’s in store for NSW in 2013?
I think we have so many great stories coming out. You guys have seen the Chinese New Year stuff and then we have BHM (Black History Month). Then we have All Star (week). All Star for us is that time once a year when we get to showcase our concept cars and have a lot of fun. Then through the rest of the year there are all these packs and products. I think that’s when Nike is at its best, when Nike can bring innovation, technology and collaborations together. That’s what has made us.
I think we have so many great stories coming out. You guys have seen the Chinese New Year stuff and then we have BHM (Black History Month). Then we have All Star (week). All Star for us is that time once a year when we get to showcase our concept cars and have a lot of fun. Then through the rest of the year there are all these packs and products. I think that’s when Nike is at its best, when Nike can bring innovation, technology and collaborations together. That’s what has made us.
2013年1月22日 星期二
東鳩之限量總是殘酷的
最近不知道發了什麼瘋
在網路購物中
買了一大堆的東鳩乖乖零食
裡面包括了一大堆的季節限定產品
一看到限定這二個字
便會像失心瘋一樣
毫不手軟買下去
不過
說真的
日本人真的蠻會打造這些限定商品的
現在要介紹的是番薯口味
首先是
香氣:強
<氣味偏甜 有一種淡淡的番薯味>
甜度:偏甜
<跟一般紅色東鳩比起來
味道比較甜
但不會膩>
分量:正常
<跟其他種類比起來
吃起來都一樣多>
價位:偏高
<之前39元買習慣了
現在49 OR 59價位都不太習慣>
最後
現在吃東鳩都習慣配上不甜的飲料或茶或咖啡
來中和一下它的甜味
這幾輪吃下來
還真的是說不出的絕配
2013年1月20日 星期日
2013年1月19日 星期六
花唄 GReeeeN
僕らが生まれる 何千年も前から 空にお日様
野には咲く花変わらずあるのに
生きていく中で 抱える荷物も増えて夢や
虚勢や アスファルトが 気持ちを隠した 変わっていくもの変わらないもの
もがきながらも 自分らしさを今も過ぎてく 一瞬一秒 心のままに あるべき様にあれ
響けよ! 僕らの声よ! 大切なのは「ココ」にあるだろ?
今君だけに 出来る形で 大きな花を咲かせてやれ!!!
La la la la...
ずる賢さとか 大人気ないとか
難しいこと分からないけど 人の痛みが分かればいいなぁ。。。
生まれたときの 一番初め 教えられたのは「愛」でした。
いつかの痛みは 誰かのため そう思えたら、、、なぜか少し笑えた
響けよ! 僕らの声よ! 大切なのは「ココ」にあるだろ?今君だけに
出来る形で 大きな花を咲かせてやれ!!!
La la la la...
いつか種から芽が出て育って 土の中、
根が春野に向かって君探し 顔を出し もがいて育つように僕ら誰かの笑顔照らすため
大空に立ち向かい凛として咲く花 なれればいいなぁ。。。
だから 期待した優しさ捨てて身軽になれば
意外と跳べるんだ!笑ってよ 笑ってよ あなたが
誰かに そうされた様に今君だけに
出来る形で 大きな花を咲かせてやれ!!!
La la la la...
2013年1月16日 星期三
粋な隠宅弁天に寿老人<七福神>
寿老人は白ひげをたらし杖を持ち、鹿を伴っています。
中国宋時代元祐中の人で、天南星（または寿星）の化身だといわれます。
しかし、福禄寿と同様、実態はわかりません。
福禄寿、寿老人を生み出した中国でもしばしば二人の仙人は混同されています。
ともかくも、寿老人という名前のとおり、長寿の神様として信仰されたようです。
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